On Monday, I wrote about how fans were already looking ahead to Game 5 and snatching up tickets on StubHub after the Heat won Game 3. Now that Game 4 is in the books with another “W” for the Heat, the excitement in South Beach has skyrocketed. Already, tickets sales for Game 5 make up 14% of StubHub sales today — incredible considering there are over thirty thousand other events (and 20 million tickets) for fans to choose from. 

Here’s how the numbers break down:

• Early birds have caught the worm - Fans that have purchased tickets today have paid an average price of $746. Yesterday, that number was $675 and on Monday it was $631. Those early birds on Sunday really found a steal, all things considered, purchasing Game 5 tickets for an average price of $520. 
• Only half the buyers are locals - 53% of buyers are locals from Florida, while a number of other states and international countries make up the rest. New York, New Jersey, California, and Texas combine and make up 12%. Meanwhile, we’re seeing buyers from as far as Chile, Buenos Aires, and Yucatan.

No $24 Tickets This Time Around

For those of you that might be wondering, we didn’t see any tickets fly off our virtual shelf for $24 to last night’s game. The low end stopped at $79, which is still an attractive price for a game of this nature. 

We’re going to let the Game 5 data cook until tomorrow. My colleague, Shannon Barbara, will be guest blogging about the trends tomorrow. Stay tuned for more.