Today we are launching the industry’s first loyalty and rewards program — StubHub Fan Rewards — and there’s no better way to do it than by bringing out our famed Ticket Oak in his first LIVE appearance! In celebration, we will be at the Grove, the outdoor shopping mall in Los Angeles, from 12pm-7pm so fans can sign up for the free program, take pictures with him, and get free prizes! We’re talking tickets to local events, gift certificates, and more. Tell your friends in the LA-area and come on out!

As a preview, here’s our Ticket Oak getting his last bit of rest before his big day. He’ll be shooting a bit for EXTRA, as well as a number of other media outlets. He may look like this again at 7:30 today:

You guys may have thought that the Ticket Oak wasn’t real… but he sure is! And he’s here to remind everyone that even though you don’t have a Ticket Oak in your backyard (like Ben), you do have StubHub for access to tickets to tens of thousands of events EVERY DAY. And now, we’ll be rewarding our most loyal fans along the way.

Fans across the country can sign up for StubHub Fan Rewards. Similar to rewards programs in the airline and hospitality industry, StubHub Fan Rewards offers perks and benefits to frequent users of StubHub.com. The program will feature two distinct levels: Star andSuperstar. Everyone who joins is automatically enrolled into the Star level, where those in the program will earn 2 percent in rewards for every eligible purchase. Once that member reaches $10 in rewards, they become eligible for a $10 FanCode to use on any future StubHub.com purchase. Any member that makes 10 purchases or spends $2,000 on StubHub.com in a calendar year becomes eligible for the Superstar level, where they will earn 3 percent in rewards on all purchases and becomes eligible for complimentary seat upgrades and priorityinvitations to StubHub loyalty events throughout the year. For more info, check out stubhub.com/fan-rewards

Signing off for now (he’s massive!),

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