Today’s guest blog comes courtesy of Shannon J. Barbara, public relations coordinator, while Joellen is out.

Come Monday morning, one of the hottest tickets in New York City will be to attend “12.12.12” The Concert for Sandy Relief. With all profits from each ticket going to the Robin Hood Foundation to help those affected by Hurricane Sandy, on Dec. 12 Madison Square Garden will be packed with big-hearted, charitable fans.  Given the important cause and amazing lineup, featuring Bon Jovi, Dave Grohl, Eddie Vedder, Bruce Springsteen & The E Street Band, Paul McCartney, Kanye West, Roger Waters, Alicia Keys, The Who and Billy Joel, it’ll probably sell out in minutes.

As a secondary ticket site, we at StubHub will inevitably see tickets posted on our site shortly after Monday’s on-sale. However, rather than remove these listings, we see this as an opportunity to make sure that profits from these tickets go where they were initially intended: to the Sandy relief effort. That’s why we’ll be donating 100% of all profits from the ticket sales to the Robin Hood Foundation.

We’re also making it easy for sellers to donate funds from tickets sold to one of several nonprofit organizations leading Hurricane Sandy relief efforts, including the Robin Hood Relief Fund as well as the American Red Cross, Save the Children, the Humane Society of the United States and the Salvation Army.

If you won’t be in New York City, or are unable to attend the concert, you can still help those in the tri-state area. Donations can be made to the Robin Hood Relief Fund by visiting www.robinhood.org/rhsandy. 

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I’m excited to announce a new project that StubHub is running called Ultimate Fan. Over on our Facebook page (which you all should be fans of already!), is the first of what will be a monthly fan program to find the biggest fanatic of a particular genre. With June kicking off the summer concert season and Bonnaroo just a few days away, what better theme to launch the Ultimate Fan series then the “Ultimate Festival Fan!”

Here’s how it works. If you think you’re the Ultimate Festival Fan, head over to our Facebook page and submit a photo and/or short story that demonstrates you are the ultimate fan. This doesn’t mean that you visited Coachella once with your parents. This means that you’ve crisscrossed the country, waited in 10-hour parking lines, slept in tents, bartered for water, and know the organizers at Outside Lands and Sasquatch on a first name basis. At the end of the month, we’ll chose the top 10 finalists and put their stories/photos up for vote. The crowd will then pick the ultimate fan who will receive a $500 StubHub gift certificate. Not bad, huh!

Each month we’ll spotlight a new category so if you’ve never braved the dust storms of Coachella, don’t worry, we’ll have another option to enter in July. Make sure to check out our Facebook page for more details. Good luck!

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