The country has spoken! We’ve collected all the data from the 2011 concert series and found that Taylor Swift is the most popular touring artist in America. Her Speak Now tour passed rock legend U2’s 360 Tour and pop diva Lady Gaga’s Monster Ball Tour as the top selling concert tour of 2011 on StubHub.
As much as StubHub fans love Taylor Swift, I have a special place in my heart for the U2 360 Tour — I managed to make my way to the shows in Philly, NY, and Minny. Last year, we put together a “Take Off Your Boots” campaign and we were able to give away hundreds of tickets to several of these concerts in exchange for a pair of shoes. We received an incredible amount of shoe donations (2500+) and I want to thank all the fans for letting me take their boots!
We also calculated gross ticket sales per capita and researched which city was the most “rockin’”. And the winner is, drumroll please, Hartford, Connecticut! Surprisingly enough, they’ve always been near the top of our lists for the past three years (No. 2 in 2010 and No. 1 in 2009). Maybe all the StubHub employees who work at the nearby East Granby Call Center are Taylor Swift fans?
It’s also interesting to note that 2011 marked the year that we sold the most concert tickets ever, all while prices have continued to drop — 29% since 2007! That is the strength of the secondary market for consumers. As more tickets become available in the marketplace, the more prices decrease, and better odds fans have of finding tickets to see all their favorite artists. I know that it’s almost impossible to score tickets these days, as they sell out in minutes, but everyone should know that we have tickets available for all the huge concerts and at affordable prices!
Here are the lists for all the top tours, events, and Rockin’ Cities of 2011. A special thanks to all the music fans for making 2011 StubHub’s best concert selling year ever!
StubHub’s Top Tours of 2011
Based on gross ticket sales, StubHub found the top tours of 2011 were:
1. Taylor Swift
3. Lady Gaga
4. Kenny Chesney
5. Katy Perry
7. Paul McCartney
9. Kid Rock
10. New Kids on the Block
StubHub’s Top Concert Events of 2011
Based on gross ticket sales, StubHub found the top concert events of 2011 were:
1. U2 with Interpol at MetLife Stadium - 7/20
2. Paul McCartney at Yankee Stadium - 7/15
3. U2 with Interpol at Lincoln Financial Field - 7/14
4. Coachella Music Festival featuring Kanye West and Arcade Fire at Empire Polo Field - 4/15-4/17
5. U2 with Florence and the Machine at Sun Life Stadium - 6/29
6. U2 with Lenny Kravitz at O.co Coliseum - 6/7
7. Paul McCartney at Yankee Stadium - 7/16
8. U2 with Interpol at Soldier Field - 7/5
9. Kenny Chesney with Zac Brown Band at Gillette Stadium - 8/27
10. Taylor Swift at Lincoln Financial Field - 8/6
StubHub’s Most Rockin’ Cities of 2011
Based on gross ticket sales per capita, StubHub found the cities with the biggest music fans were in the following cities, with the most popular music event in the area listed for each:
1. Hartford, Conn. - Taylor Swift
2. Boston - Kenny Chesney
3. Miami - U2
4. Atlanta - Taylor Swift
5. Las Vegas - iHeartRadio Music Festival
6. Kansas City, Mo. - Kenny Chesney
7. Minneapolis - U2
8. Detroit - Kid Rock
9. Pittsburgh - U2
10. Orlando - Taylor Swift